Integrity Toys 2010 Line to Debut March 6

On Saturday, March 6, 2010, an on-line unveiling of many of the Integrity Toys' products will take place. As far as I know, only the members of the W Club were invited to attend. We pre-registered and were given a link for entry. The event will use an internet conference format which is live with available interaction from attendees.
It should be very interesting.

I will be permitted to post the images on the following Sunday morning so stay tuned.

The concept of an exclusive club is not an original one. Mattel does it. Tonner did it. Madame Alexander has one and there are others. These other companies also promote their products at toy fairs. Non-Integrity Toys collectors I met at IDEX have questioned me as to why IT does not do so. One person who shall remain nameless and who is now a dealer told me that she was put off when she called to get some information. Her calls were never returned. I have no idea what the situation was at the time.
I think it's about money. It costs a great deal to participate in a real toy fair event: renting the exhibit space, transporting the reps and the merchandise, accomodations and food, display equipment...ALOT of $$$.
The main goal of toy fair is for dealers to see the goods and to place orders. Apparently Integrity Toys has dealers camped out on their back porch clamoring to carry their product. Excitement over the dolls is generated through a combination of marketing to W Club members and then the members themselves go wild.
Having a well-known designer helps to raise the prices and the elan.

Picture of the Week Award ~ February 28, 2010

There are no dolls to be seen in this week's Picture of the Week but they may enter at any moment and look fabulous in this 1/6 scale hall/gallery diorama. At first glance, it looked real to me. Then I recognized the acrylic doll stand bases, the Fashion Fever mannequins and the wig stand. What made it look amazingly realistic was the lighting and the reflections on the shiny floor.

This wonderful scene was created by Alejandro Torres. I asked him to describe the picture and here is a summary of his response:

"With one snap of the camera, I justified not throwing away years worth of assorted plastic crap. I think like all of us, I have more Polyvinyl Chloride lying around the house than is probably healthy. I'm minimal about everything in my life except when it comes to my dolls and anything to do with them. When it comes to dioramas, I always see things as what they can potentially be in respect to a doll display. In the picture in question you see Fashion Royalty wig stands, the block bottoms of FR doll stands with Fashion Fever packaging parts in repeating patterns. The large mannequins were purchased for their wigs and then I was able to use them in another way. The walls are foam board and the elevator door was constructed by me."

This is more justification for us pack rats who are buried under stuff!

If you go to Alejandro's Photobucket album you will see not only photos of his dolls but more dioramas with and without dolls and other wonderful photography. I highly recommend taking a look.

Congratulations, Alejandro, on the Picture of the Week Award!

Will there be a W Club camera?

"High Fashion World Inspires New Exclusive Digital Camera Line"
Read about the collaboration between General Imaging Corporation and Jason Wu at this link:
GIC

Sweetness and Light ~ Puki Ruby in Boneka

It's time for a break from the world of sophisticated fashion dolls. Here's a picture of my tiny bjd, Puki Ruby. She's from Fairyland and joins her sister, Puki Puki. I know; it's such a silly name.
Tiny Puki dolls are just under 4.5 inches - pocket sized. They stand very easily on their own and their articulation is wonderful without kickiness. Ruby's wig is a FairyLand product. (Bobbie/Black/$21)  I've ordered several less expensive tiny wigs and none of them fit as well.

 The dress is felt and is a Boneka product as are the shoes. Denver Doll offers a nice selection of Boneka dresses for these dolls.  Prices range from $17 to $42.

The shoes are handmade leather and certainly worth $18.

Basic (nude) Pukis cost $138. If you purchase directly from FairyLand, you will pay a hefty shipping fee. I buy from Denver Doll Emporium. Their response time is excellent. If an item is in stock, it often ships the same day you order.

Check out FairyLand's website and then go to Denver Doll Emporium to buy.