Here is another interesting article about followers and fans:
Integrity says it will be a "high end collectible series inspired and made to honor the fans of the My Little Pony brand." When I read this announcement I was speechless but I realize that it is a way to get new consumers.
Let's see. What else does Hasbro make that IT could use as a basis for a line of fashion dolls?
Hasbro makes Play-Doh! I love everything about Play-Doh except that smell. What if Integrity made a great set based on that product? It would come with the doll head and you put the head in a Play-Doh 'machine' turn the crank and Play-Doh hair starts to grow. Then you can mold fashion clothes for the doll and voila, a high end fashion line which is recyclable, reusable and encourages active participation. I like it.
|*Original photograph: from Waiting by Jana Romanova|
So I'm just kidding around here but it was a surprise - bigger than the Jem doll cartoon dolls.
- The male figures will have the current FR: Homme body and the female dolls will sport a new, yet to be unveiled body (more details about this in future announcements).
- Each figure will come beautifully displayed in a fantastic new package design, themed around each My Little Pony character associated with the doll or figure.
- Fans can expect lots of little "themed" accessories and especially designed clothing pieces that express each doll's love for his or her favorite My Little Pony character!
- This new collection may or may not be distributed via Integrity Toys' network of authorized dealers. Since we do not have final costing yet, we cannot make this announcement at this time. Exact pre-ordering information will be released when we are ready to unveil the collection approximately in the fourth quarter of 2015 (Winter 2015-2016).