7/30/2010

Mattel Loses Bratz Doll Appeals Court Ruling to MGA

Looks like the giant, scary Mattel isn't all that powerful in the courts these days.
I thought this statement by an Apellate Panel Chief Judge, Alex Kozinski, was very true and just:

“Even assuming that MGA took some ideas wrongfully, it added tremendous value by turning the ideas into products and, eventually, a popular and highly profitable brand,” the appellate panel said in an opinion written by Chief Judge Alex Kozinski. “It is not equitable to transfer this billion-dollar brand, the value of which is overwhelmingly the result of MGA’s legitimate efforts, because it may have started with two misappropriated names.” 

Read more. 

From the Flickr photostream of callme_crochet

1 comment:

  1. I was rather stunned when Mattel went after Bratz, cause it seemed like a ridiculously childish ploy to "destroy" the competition.

    It's nice to see that, finally, maybe the lil guys CAN make something of themselves w/out being squashed by the "giants".

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