Collecting Fashion Dolls by Terri Gold

12/25/2011

W Club Registration is Open

Time to once again be part of one of the most clever doll marketing schemes, the W Club. Brainchild of owner Carol Roth, the W Club has been in business since 2005. Members are essentially those to whom Integrity Toys markets their products.

The base membership is $50. For that price you receive first to know information about the products, access to exclusive W Club merchandise including the opportunity to buy four W Club exclusive dolls and lotteries to buy other dolls.

Along with the basic membership you can order optional dolls for more money.

For more detailed information, go to this link and read all about it.
http://www.integritytoys.com/wclubforum/2012club.pdf

12/24/2011

Louis Vuitton and the Sphere of Dolls

Louis Vuitton's shoe style director reveals the importance of his fashion dolls in the creativeprocess in this short interview.
http://www.louisvuitton.eu/front/#/eng_E1/New-Now/articles/Walking-in-Fabrizio-Viti’s-shoes-Part-one

Dolls are historically affiliated with the glamorous world of fashion and at Louis Vuitton today the shoe style director continues to gather inspiration from them.
http://www.louisvuitton.eu/front/eng_E1/New-Now/articles/Walking-in-Fabrizio-Viti’s-shoes-Part-two

12/23/2011

The Monster High Craze

Mattel's Monster High line is the hottest little doll around. Grown (?) men and women are scrambling to get the latest releases. I see people who have magnificent resin doll collections also collecting these fragile creatures. It's fun to watch a doll line blossom into a mania.
I saw a few things today while searching for a picture of a newly released doll that another collector is desperately seeking. It is called Cupid and reminded me of a miniature Red Queen with a big head and heart shaped lips. She is pretty cute!