Showing posts with label MGA. Show all posts
Showing posts with label MGA. Show all posts

6/23/2011

Bratz vs. Barbie?

I'm not sure it's even a contest but according to CNN Money and writer, Parija Kavilanz, Bratz are poised for a big comeback.
For the last few years, Mattel was embroiled in legal battles with the designer of the Bratz dolls and the final verdict went against Mattel to the surprise of many.  Isaac Larian, CEO of Bratz-maker MGA Entertainment had previously said that in spite of the victory, the actions against the company caused stores to lose confidence in the line thereby successfully destroying it. However, he seems to have had a reversal and has "said that he's pushing to try to get the Bratz franchise to where it once was."

Masquerade by Bratz, on store shelves by August

The Bratz Masquerade collection features a few boy character dolls, including "Vampire-Penn" and "Knight-Gable."

I hope these dolls are very successful. They were adorable and were actually my first foray into doll collecting! It was my collecting of Bratz that got me involved in internet dolls boards and it just took off from there. Watch this interesting video (after the brief ad). You will enjoy it.


7/30/2010

Mattel Loses Bratz Doll Appeals Court Ruling to MGA

Looks like the giant, scary Mattel isn't all that powerful in the courts these days.
I thought this statement by an Apellate Panel Chief Judge, Alex Kozinski, was very true and just:

“Even assuming that MGA took some ideas wrongfully, it added tremendous value by turning the ideas into products and, eventually, a popular and highly profitable brand,” the appellate panel said in an opinion written by Chief Judge Alex Kozinski. “It is not equitable to transfer this billion-dollar brand, the value of which is overwhelmingly the result of MGA’s legitimate efforts, because it may have started with two misappropriated names.” 

Read more. 

From the Flickr photostream of callme_crochet