Hasbro, Inc. and Integrity Toys, Inc. have partnered to produce a line of Jem and the Holograms dolls. The price range is projected to be $125.
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JEM AND THE HOLOGRAMS Special Edition Doll: HOLLYWOOD JEM |
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The image above is Jem. She will
launching at 2012 Comic-Con International in San Diego. This doll will be available for purchase at the Hasbro Toy Shop
booth #3329 during Comic-Con International in San Diego at an
approximate retail price of $125 and following the convention, at www.HasbroToyShop.com.
Hasbro and Integrity Toys are in business to make money. That's the bottom line.
Marketing gobbledygook:
"As children of
the 80's ourselves, working on this project with the Hasbro team was a
dream come true for our entire team. JEM AND THE HOLOGRAMS has been a
major influence for us," says Alain Tremblay, marketing director of
Integrity Toys, Inc.
"We
wanted to remain true to the spirit of the original doll line, while
paying homage to the animated series, which is something that we as JEM
AND THE HOLOGRAMS fans always wanted through the years," says Vaughn
Sawyers, Integrity's head designer.
Bryony Bouyer, Sr. VP, Global Franchise Development for Hasbro said: "We wanted to pay homage to the characters and offer collectible
dolls to fans that would showcase the essence of their favorite
characters. We admire the high quality dolls produced by Integrity
Toys, so this relationship made perfect sense."
Not being a child of the 80's or a fan of Jem and the Holograms, I know absolutely nothing about this cartoon, these characters or the animated series. I looked it up on Wikipedia and learned it ran from 1985 to 1988.
"The show is about music company owner Jerrica Benton, her singer alter-ego Jem, her band the Holograms, and their adventures."
Most of Hasbro's action figures sell for well under $20. There are a few playsets for under $35.
In my biased opinion, this doll has a Pink Box Barbie Aesthetic. $125. Seriously?
Links which may be of interest:
Take your $125. and buy the real thing. Buy vintage.