Tonner's Email to Collectors Regarding Restructuring Distribution

 July 20th, 2011

Dear Collectors,

With the ever-increasing reliance on the internet, we realize a major shift in purchasing patterns has emerged. Feedback from our collectors suggests that it is more enjoyable being able to obtain desired products as fast as possible, and we want to rise to the occasion and be able to provide that for you. Coupled with our year-round flow of product from our factories, we have developed a new schedule of future product releases to better serve you!

Tonner products will now debut on the second and fourth Wednesdays of each month through our valued Tonner retailers, who will provide you with the same excellent service that you've come to expect.  Additionally, of course, the new product will also debut on www.tonnerdirect.com.  This first such release is  scheduled for Wednesday, August 10^th.

Some new lines will need more detailed and complete introductions than most.  When those lines are being introduced, we will also be furnishing a line plan so you will grasp the breadth of a line, since some purchasing decisions are based on "what's to come".  In addition, some future lines will require that you understand the intent behind a line, and will need to see more than several pieces.  We will make those introductions as appropriately and thoroughly as possible.

We're so excited for this opportunity to streamline our new product introductions!  We are very much looking forward to a flow of new product that is in-stock (or will be in-stock within 2-4 weeks) at the time of it's introduction on a continuous, year-round schedule, eliminating the agonizing wait!   

You ask, and and we hear you; we're pleased for the opportunity to serve you in a better way! 

All the best,

Team Tonner

_________

Tonner Ends Pre-Ordering

This information has come to me from a reliable source.  I am going to quote a few lines from Tonner's announcement. I won't be able to answer any questions as I know no other details. Please post your reactions and questions here on the blog.  Perhaps someone will come along to answer. The Tonner people do read this.


The TDC believes that "collectors enjoy being able to obtain products they desire as fast as possible and without having time for reconsideration. Coupled with a year-round flow of product from our factories, we have developed a new schedule of future product releases." 

"Tonner products will now debut on the second and fourth Wednesdays of each month on tonnerdirect.com."

Dealers will get their information on the Monday before each Wednesday and can neither take orders nor reveal information prior to the release.

What I understand is that only dolls that are in stock will be released. So when you place an order, you will be paying for it and you can expect to get it shortly afterward.

What I don't understand is who actually ships the doll. If the dealers don't have them in advance and you order them does your doll come directly from Tonner or from your dealer?

Is Tonner planning to cut out dealers eventually?

Too Many Damn Vampires

 Coming from Mattel in the Fall, Bob Mackie Countess Dracula. Gold label, designed by Ann Driskill.  OMFG.

It's pure over-the-top Mackie. Enough with the vampires and fanged dolls already. Perhaps they're just painted on. I would love to see this doll in person-especially the hair. That's got to be the biggest hair explosion on the planet.

 _________

Coming in August: Gold label Byron Lars Fenella Layla. This doll is also over-the-top but in a stylish and wonderful way like his entire line. The dip 'n dunk arms gotta go along with the model body but that's a never-ending battle and it's useless to hope it will change. The outfit is amazing.

The Mackie style is static. Nothing new; nothing innovative-just more glitter, sequins, feathers and glitz.  There have been a few stunners but it's time to end the line IMO.
Byron Lars on the other hand, is a designer with a vision and a feel for style. His work changes and evolves. I may not like everything he does but at least there's something happening.