 |
| Sporty Girl |
" Just this weekend the LittleMissMatched blog
gave us the first peak [sic]
at a Tonner Toys LMM girl. These are going to be
mass-market priced, super fun fashion dolls ideal for the young new
collector who wants the real Tonner quality in the wardrobe – all taken
from fantastic LittleMissMatched fashions
– and a dynamic, everyday persona."
 |
Uptown Girl
|
"Just this
morning creative designer Jason Reilley snapped this quick pic seen above of Uptown Girl with his phone. Does she not look like an
Uptown girl!?"
________________
Tonner Doll has formed a new company called Tonner Toys. Robert touched on it in his address at the Ennui function a few weeks ago. Yesterday, Joanne Canapini wrote a long description of the inspiration for this line and posted it on Facebook. Since not everyone has a Facebook account, I am posting it here.
________________
Tonner Doll and LittleMissMatched join hands – Tonner Toys
Posted by Joanne Canapini on Jul 15, 2011 in LittleMissMatched, Sporty Girl, Tonner Toys | 9 comments
"... So, we thought a little background on
LittleMissMatched and the relationship with Tonner Toys would do the
trick! You just wait and see. LittleMissMatched is super easy to LOVE! I dare you to disagree with me…
Jason Dorf and Jonah Staw
LittleMissMatched
LittleMissMatched launched as a company in 2004, and began by selling bright and colorful, unmatched socks
in wildly fun, mismatched patterns packaged in odd numbers for young
girls and pre-teens. For the company’s founders, Jonah Staw, Arielle
Eckstut, and Jason Dorf, it all began as a funny commentary about the
mystery of disappearing socks, and the single mismatch it leaves behind.
They jokingly concluded that they could solve the problem by wearing
socks that didn’t match. Fun, right? Yep, we knew you’d love this! Plus,
it’s funny because it’s true (thank you Karen Walker!).
LittleMissMatched started with a very simple mission: build a brand
that is FUN, inspires CREATIVITY, embraces individual STYLE and
celebrates self EXPRESSION. In our world, socks don’t match– MATCHING is
mundane — MIXING is MONUMENTAL and COLOR is cool. While we started
with socks sold in odd numbers, we recognized that there’s an entire
universe out there who shares our passion for creativity and self
expression — socks were just the beginning. From books to bedding, PJ’s
to pencil pouches and flip flops to furniture, we say, think “outside
the socks” – You can be a kid forever. Be BOLD, FASHION is FUN.
“LittleMissMatched is about creativity and individual style,” shares
Andrew Arguiarro, VP Licensing & Sales. “Our dolls are designed to
embody the LittleMissMatched brand and to inspire tweens to celebrate
unique looks, styles and personalities.”
Want to know more? Check out their awesome blog, and YouTube channel! Be sure to follow them on twitter (@LittleMissMatch) and Facebook!
Okay, now we love LittleMissMatched, but, how on earth did this
project come about? Well, I’ll tell you! It all began with the new
dawning of Tonner Toys:
Hatched inside the offices of Tonner Doll Company,
Tonner Toys is the brainchild of Robert Tonner, Jack Kralik, Jason
Reilley, and a silent partner. The four are coordinating their efforts
with boundless enthusiasm to make a splash into the mass-market world of
toys with their premiere of the LittleMissMatched doll line.
Tonner Toy’s Lead Product Creator, Jason Reilley, said that he
immediately wanted to work with LittleMissMatched when Tonner Toys was
first established in 2009. “I was inspired by their freedom of
expression, and the whimsical nature of their products,” said Reilley.
“Also, I love their socks,” he laughs.
Robert then sculpted the head and face of what became LittleMissMatched, and the rest is history.
What makes Tonner Toys special and unique from most other toy
companies on the planet is our design-oriented standards. In other
words, because we are more design focused, as opposed to marketing
focused, we believe that makes for a superior product, both in design
and quality.
And that was totally intentional! Tonner Toys wants to make a product
with a distinct collectible feel, but at a toy price point. This
fun-filled partnership between Tonner Toys and LittleMissMatched, this
marriage made in Toyland, captures both the essence of
LittleMissMatched’s zany, fun, rainbow-bright world and the spirit and
quality of Tonner’s realm of collecting and play.
Now, onto the dolls themselves!
LittleMissMatched Uptown Girl
There will be four LittleMissMatched dolls available: Artsy Girl, Rock ‘n’ Roll Girl, Uptown Girl, and Sporty Girl.
As reflected in their names, each doll has a distinct, unique
personality, one that she is not afraid to express with her fashion
sense. Standing at 15.25” tall, LittleMissMatched dolls are constructed
out of the highest quality vinyl with multiple points of articulation
for ease in dressing the dolls in their fashionably mismatched
ensembles.
Additionally, Fashion Packs will be available, which include spunky
separates, some of which are reversible for double the outfit options,
and double the fun! Staying within the Little MissMatched theme of
mismatching but coordinating elements in stripes, polka dots, stars, and
other fun patterns, Fashion Packs include shoes and multiple pieces,
in addition to the LittleMissMatched earmark of 3 mismatched socks for
the child.
On August 29th, viewers will have a chance for one hour only
to purchase an exclusive LMM Gift Set on QVC. The Gift Set will include
a doll, outfit separates and a surprise for the child. The dolls will
be hitting Toys R Us and LittleMissMatched stores in the fall of 2011..."
