Tonner Doll has formed a new company called Tonner Toys. Robert touched on it in his address at the Ennui function a few weeks ago. Yesterday, Joanne Canapini wrote a long description of the inspiration for this line and posted it on Facebook. Since not everyone has a Facebook account, I am posting it here.
Tonner Doll and LittleMissMatched join hands – Tonner Toys
Posted by Joanne Canapini on Jul 15, 2011 in LittleMissMatched, Sporty Girl, Tonner Toys | 9 comments
"... So, we thought a little background on LittleMissMatched and the relationship with Tonner Toys would do the trick! You just wait and see. LittleMissMatched is super easy to LOVE! I dare you to disagree with me…
Jason Dorf and Jonah Staw
LittleMissMatched launched as a company in 2004, and began by selling bright and colorful, unmatched socks in wildly fun, mismatched patterns packaged in odd numbers for young girls and pre-teens. For the company’s founders, Jonah Staw, Arielle Eckstut, and Jason Dorf, it all began as a funny commentary about the mystery of disappearing socks, and the single mismatch it leaves behind. They jokingly concluded that they could solve the problem by wearing socks that didn’t match. Fun, right? Yep, we knew you’d love this! Plus, it’s funny because it’s true (thank you Karen Walker!).
LittleMissMatched started with a very simple mission: build a brand that is FUN, inspires CREATIVITY, embraces individual STYLE and celebrates self EXPRESSION. In our world, socks don’t match– MATCHING is mundane — MIXING is MONUMENTAL and COLOR is cool. While we started with socks sold in odd numbers, we recognized that there’s an entire universe out there who shares our passion for creativity and self expression — socks were just the beginning. From books to bedding, PJ’s to pencil pouches and flip flops to furniture, we say, think “outside the socks” – You can be a kid forever. Be BOLD, FASHION is FUN.
“LittleMissMatched is about creativity and individual style,” shares Andrew Arguiarro, VP Licensing & Sales. “Our dolls are designed to embody the LittleMissMatched brand and to inspire tweens to celebrate unique looks, styles and personalities.”
Want to know more? Check out their awesome blog, and YouTube channel! Be sure to follow them on twitter (@LittleMissMatch) and Facebook!
Okay, now we love LittleMissMatched, but, how on earth did this project come about? Well, I’ll tell you! It all began with the new dawning of Tonner Toys:
Hatched inside the offices of Tonner Doll Company, Tonner Toys is the brainchild of Robert Tonner, Jack Kralik, Jason Reilley, and a silent partner. The four are coordinating their efforts with boundless enthusiasm to make a splash into the mass-market world of toys with their premiere of the LittleMissMatched doll line.
Tonner Toy’s Lead Product Creator, Jason Reilley, said that he immediately wanted to work with LittleMissMatched when Tonner Toys was first established in 2009. “I was inspired by their freedom of expression, and the whimsical nature of their products,” said Reilley. “Also, I love their socks,” he laughs.
Robert then sculpted the head and face of what became LittleMissMatched, and the rest is history.
What makes Tonner Toys special and unique from most other toy companies on the planet is our design-oriented standards. In other words, because we are more design focused, as opposed to marketing focused, we believe that makes for a superior product, both in design and quality.
And that was totally intentional! Tonner Toys wants to make a product with a distinct collectible feel, but at a toy price point. This fun-filled partnership between Tonner Toys and LittleMissMatched, this marriage made in Toyland, captures both the essence of LittleMissMatched’s zany, fun, rainbow-bright world and the spirit and quality of Tonner’s realm of collecting and play.
Now, onto the dolls themselves!
LittleMissMatched Uptown Girl
There will be four LittleMissMatched dolls available: Artsy Girl, Rock ‘n’ Roll Girl, Uptown Girl, and Sporty Girl. As reflected in their names, each doll has a distinct, unique personality, one that she is not afraid to express with her fashion sense. Standing at 15.25” tall, LittleMissMatched dolls are constructed out of the highest quality vinyl with multiple points of articulation for ease in dressing the dolls in their fashionably mismatched ensembles.
Additionally, Fashion Packs will be available, which include spunky separates, some of which are reversible for double the outfit options, and double the fun! Staying within the Little MissMatched theme of mismatching but coordinating elements in stripes, polka dots, stars, and other fun patterns, Fashion Packs include shoes and multiple pieces, in addition to the LittleMissMatched earmark of 3 mismatched socks for the child.
On August 29th, viewers will have a chance for one hour only to purchase an exclusive LMM Gift Set on QVC. The Gift Set will include a doll, outfit separates and a surprise for the child. The dolls will be hitting Toys R Us and LittleMissMatched stores in the fall of 2011..."