Time to once again be part of one of the most clever doll marketing schemes, the W Club. Brainchild of owner Carol Roth, the W Club has been in business since 2005. Members are essentially those to whom Integrity Toys markets their products.
The base membership is $50. For that price you receive first to know information about the products, access to exclusive W Club merchandise including the opportunity to buy four W Club exclusive dolls and lotteries to buy other dolls.
Along with the basic membership you can order optional dolls for more money.
For more detailed information, go to this link and read all about it.