7/07/2009

Announcements from Integrity Toys

Life Ball dolls and Integrity raise nearly $50,000 for the Life Ball Organisation!
That's a great donation for the cause of HIV/AIDS research and prevention. I was doing the math and the results are worth pondering (or maybe not.) This assumes that all were sold at the retail price.
The 2009 Official Life Ball doll was limited to 250 dolls worldwide and retailed for $270.
250 dolls @ $270. = $67,500.
$67,500 less the net proceeds of $50,000 = $17,500.
$17,500 divided by # of dolls produced = $70.
Does that mean that the cost of producing the dolls was $70 each?
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There is no specific date yet for the arrival of the Poppy Parker line. Hopefully the long wait will have been worth it when they finally do arrive.
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There is now a new European dealership, Laure Belle Couture of Belgium! Laurence is a doll herself and that is great news to those in Europe who have a difficult time getting their needs met by the existing dealers in Europe.

3 comments:

  1. Did the Life Ball doll sell out?

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  2. I don't know if the doll sold out.

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  3. I knew it. Given the usual retail 200% markup, LBD is a $140 doll. Actually, she's probably a $110 doll in a $30 box).

    That suggests that the first Monogram Collection doll is $160 worth of hype, and $140 worth of product.

    A risky business move in this economy.

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